Greetings SEO Infidels! As I browse the web I am constantly seeing people post negative things about automated link building with tools like GSA SER, Ranker X, SENuke, and others. People are are always saying, “don’t use GSA on your money site”, or “only use it for tier 2 and below.” While this might be good advice for someone who has zero experience using automated link building software, more experienced SEOs can get away with leveraging these tools to build some powerful tier 1 links.
Tools like GSA Search Engine Ranker respond to the inputs given by the user. If the user is telling the tool to go out and make 10,000 forum profiles, then that’s what to software does. However, if the user tells the software to go out and post sites that have the word “lawyer” on the page, then the tool can do that as well.
This post is not about blasting massive links, but rather how to use GSA SER in 2016 to build high quality, “white hat” style backlinks directly to your money site.
What you will learn:
The first thing we need to do is open SER and create a new project. For this kind of super-targeted tier 1 link building, we only want to select a few different link types. I generally only check Blog Comment, Image Comment, and sometimes Forum Profiles. If you select platforms such as Article and Web 2.0, you won’t get any links because of how we are going to setup the project (more on this later).
For this advanced link building we are not going to use the standard blog comments that GSA SER provides. We want to create our very own comments that make sense for our specific niche. The standard SER comment is fine for posting to auto approve sites but it’s very likely that our comments are going to be scrutinized by a moderator so they need to look real.
Tips for writing comments that will pass moderation:
Once you have a few generic (but well written) comments you can begin to spin them. You need to either spin them by hand or use Spin Rewriter to manually spin them.
Repeat this process for Image Comments, Forum Comments, and any other platforms you intend to post to. In order for this to be effective, you have to spend a good deal of time preparing your content. If you do this correctly you will be able to post to sites that are heavily moderated and very valuable for linking.
If you do a good job creating your comments, you’ll have website owners that will actually reply to you. Look at the pic below (I am John’s Italian Restaurant).
What choosing what platforms to post your links on, it’s important to stay away from sites that are known for spam or sites the GSA SER has a hard time with.
For example, Guestbooks often give dofollow links but they are usually spammed to death. Plus, may Guestbook platforms only show the 10 most recent entries. SER interprets this page as only having 10 outbound links but if you actually visit the page you’ll see that there might be over 10,000 guestbook entries. This is bad for tier 1 links.
Here’s a detail of each platform and what I use it or do not use it:
As you can see, we aren’t using many platforms for this project. You can use the other platforms but you won’t be able to get niche related links (in most cases – there can be exceptions).
Blog Comment, Image Comment, Forum, and maybe Guestbook are the only platforms we really want to use here. You’re going to see a lot of nofollow but that’s ok because these links are going to be on sites that are related to your niche. You could block nofollow links from being posted but that will really reduce the amount of links you’ll get with this project (you don’t get many to begin with).
For this project we are not going to use any sort of list. We are going to send GSA SER out to find sites to post to. SER is going to use the keywords to find these sites.
Head over to Google Keyword Planner, Keywordtool.io, or Uber Suggest and find some keywords that SER can use to find target sites. I like Uber Suggest because it spits out keywords that you can just copy and paste into SER. You want to use a lot of keywords to increase your chances of successfully finding sites to post links on.
You want to use LSI, branded, or generic anchors for this project. Don’t use exact match anchors because if you screw up, you’ll have a big problem on your hands trying to recover from a penalty.
We are using these links to supplement our more powerful links. As a general rule, you use exact match anchors on your most powerful links and use links like these to build relevance and to avoid over-optimization.
The settings you input into GSA SER will determine the quality of your links. I am going to show you my settings that I feel work really well. You can certainly experiment with your own settings but use a fake url in case you mess up.
Even though this project makes very few links (compared with blasting a list), it’s still important to tell SER when to stop. For this project I want no more than 3-4 links per day (remember that some will not be indexed by Google). If I am using multiple urls then I might set GSA to only post 1 verified link per url, per day.
It’s best to use a backup captcha solving service for this project. GSA Captcha Breaker is good, however we don’t want to miss valuable, niche related links due to failed captchas. It’s worth the few extra pennies in this situation.
Using Keywords to Find Target Sites
This is where the magic happens. We want SER to use our keywords to locate sites that will accept our links. What we want to avoid is posting to sites that are completely unrelated to our niche.
To drill down some good targets, we need to select the option, “Always use keywords to find target sites.” When you tick this option you will be greeted with a warning that says you might miss a lot of sites because GSA SER uses “footprints” to locate sites as opposed to keywords.
Don’t worry about this. We want SER to find sites in our niche so if we leave this unchecked we will probably get a lot of sites that are spammed or unrelated.
Search Engine Selection
We want to select search engines that use English as their primary language. We want to avoid posting to sites that are not in the same language as our money site. See the picture for proper engine selection.
We don’t want to post to the same site more than once. Do not allow SER to post to the same site again. Leave all boxes in this area unchecked. (I realize I have one box checked in the image above. Don’t check any boxes in the Scheduled Posting section.
This is a very important area that can make or break your campaign. You want to avoid posting to sites with any sort of spam and this section is where the filtering happens. See my settings below:
Spam Filters and Language Settings
For this project I make sure to block sites when NSFW words appear. This setting is subjective and will need to be modified on a per project basis. For example, if you’re making a site about divorce lawyers, the word “sex” might be used on a page but the page is not dedicated to sex. Use your judgement when it comes to which sites to skip.
I only want to post to sites written in English so I check “skip sites from the following languages” and the deselect the English check box.
No that we have our settings configured, we are almost ready to begin posting.
Testing Your Setup
Now that you’ve got everything setup, you want to test the settings to make sure everything is going to post correctly. Click the button labelled “Test” and review your work to ensure it all looks good.
As I’ve said before, you’re not going to see tons of links but in this case we don’t want tons of links pounding our money site. What you will see is your link appearing on some very authoritative niche sites.
For this project I used a pretend Italian restaurant as an example. I only wanted to post to sites related to Italian food, or just food in general. You can broaden your searches to get more links but to be on the safe side I set this project to target very niche specific sites.
You need to have patience and just let the project run. As time goes in you’ll begin to see more verified links and you’ll probably even see some responses to comments from the authors of the posts you’re commenting on.
You’ll also see a lot of submitted links but very few approved links. This is because we are posting to sites that are very heavily moderated. We have to wait for the mods to either approve or deny our comments.
In the first 20 minutes of this project I already got 2 links approved from some really nice sites. See below:
I exported my project settings as a .SER file. You can download the project and restore it into SER. This will save you some time.